CRAFTY COUNTER IS USHERING IN A NEW ERA OF PLANT-BASED WHOLE FOODS.

Our Purpose

If Crafty Counter can provide whole-food plant-based protein options that don’t require you to compromise even a tiny bit on taste, then the demand for animal protein will decline. Change begins with one person taking one tiny step. With one company using its voice to share information to empower people to make informed decisions.

Our Core Values

By combining the power of plants with delicious flavors and our highly imaginative sense of wunder, we give you easy ways to make mealtime a WUNDERFUL experience.

Craft Real FOod

Craft Real FOod

Our North Star is to produce food that is simple, pure, and wholesome. We promise ingredients in their natural state with names you can pronounce.

Celebrate Plants

Celebrate Plants

We believe that plants are incredible, nutrient-dense wonders and that plant-based eating is a pleasurable way to nourish our bodies with the diverse, delicious, world of flavors.

Include all

Include all

We believe in supporting diversity, ensuring equity, and including all.

Give where we live

Give where we live

We value our community and we demonstrate that by giving back a percentage of our sales and donating our foods to support local hunger relief charities.

Make an Impact

Make an Impact

We do our part to help create conversations around our broken food system and its devastating impact on climate change. The products we create remain true to our commitment to live kindly and to leave a small footprint on the Earth.

Organizations we give back to

brave nobility in action save the food partnerships for children boys and girls club

Who We are

We are crafty and clever because we have found a fun and simple way to combine plant protein with real veggies. We’re able to innovate with no compromises because we believe that there are no boundaries.

CLEVER AND IMAGINATIVE WITH LIMITLESS POTENTIAL
MINDFUL IN OUR MISSION

Our mission is to create products that are mindful of how we nourish our bodies and in turn, mindful of how we’re impacting the environment. We are realistic and like to meet our customers where they are in their plant based journey and invite them to be on this journey with us.

We never want to compromise what we believe in, that there is a way to keep it as simple as possible in creating convenient tasty plant based products that serve the needs of our customers. Our products use simple whole ingredients harvested from the earth.

NO COMPROMISES IN OUR INNOVATION

We believe plants are your passport to do good and feel good. Together, lets LIVE WUNDERFULLY.