Crafty Counter | About Us

Eat, Live, Feel Wunderfully

Eat, Live, Feel Wunderfully

We all l🥚ve eggs but...

Egg production today is largely inhumane and wasteful


Wunderful for you, for the chicks, and for the planet

Who We Are

Why we do it

Our Vision

Our Core Values

By combining the power of plants with our highly imaginative innovation, we find ways to make plant-based eating a WUNDERFUL experience.

Craft Real Food

Craft Real Food

Our North Star is to produce plant-based food that is simple, pure, and wholesome. We promise ingredients in their natural state with names you can pronounce.

Celebrate Plants

Celebrate Plants

We believe that plants are incredible, nutrient-dense wonders and that plant-based eating is a pleasurable way to nourish our bodies.

Include all

Include all

We believe in supporting diversity, ensuring equity, and including all.

Give where we live

Give where we live

We value our community and we demonstrate that by giving back a percentage of our sales and donating our foods to support local hunger relief charities.

Make an Impact

Make an Impact

We do our part to help create conversations around our broken food system and its devastating impact on climate change. The products we create remain true to our commitment to live kindly and to leave a small footprint on the Earth.

Organizations we give back to

brave nobility in action save the food partnerships for children boys and girls club
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