Hema Reddy, Founder
Hema is a culinary educator, marketer and speaker. She strongly believes that food is the most intimate way to bring family and friends together. Hema also runs the podcast called Food Startups Podcast. Hema has been featured on several media outlets, and spoken at conferences globally.
Jennifer Martinez, Operations
Jennifer has deep accomplishments in launching successful brand marketing initiatives, and an incontestable history of relationship development with vendors and suppliers. She has an analytical mindset resulting in setting the foundation for successful contract negotiations, market analysis and research.
Usha Rao, Head of Marketing
Usha leads the marketing initiatives, focussing strongly on digital marketing and social media management. She is a whiz with maximizing ROI while controlling spends. Extremely talented in dancing, she brings in a lot of energy and fun to the team with her dance sessions.
Rishaan Reddy, Brand Ambassador
Rishaan is the key inspiration behind Crafty Counter & Wundernuggets. Now, he is the brand ambassador, taste tester, and drives store demos. He wants every family to have access to foods like wundernuggets. He is 9 yrs old. Rishaan keeps our community active and engaging via his cooking demos.
Alejandro Navarro, (Part-time) CFO
Alejandro provides fractional CFO services. Alejandro brings deep financial expertise and a collaborative approach to position clients for growth. He is a Chartered Financial Analyst (CFA) charter holder and is an active board member of the CFA Society of Austin.
Jack Fennell, Advisor
Jack Fennell is CEO of Boomerang's Pies, sold nationwide. Jack, along with his partner, Lance McInnes took their shared dream of bringing Aussie pies to US and have built a highly successful and widely recognized brand. Jack advises on growth strategy for Crafty Counter.
Gayathri Radhakrishnan works with startups at different funding stages think through their product strategy, commercialization, GTM and business planning. Gayathri was a TA for Venture Deals last year and is a Kauffman Fellow Class 16. As a mother of two, she is passionate about providing tasty nutritious meals that are crucial for the early development stages of her young toddlers.
Ben Ponder is passionate about guiding CPG startups navigate their journey, on all aspects such as viability, pricing, branding and channels. He runs a popular networking group called Barcode. Ben is currently COO of Siete Foods, a Mexican American food products company.
Sree focuses on assisting early and mid-stage companies develop comprehensive strategies to penetrate their respective markets, in addition to heading the due diligence team for BlueTree Allied Angels.
Natasha is an expert in guiding families on ways to incorporate wholesome foods into their individual lifestyles. Her goal is to help others achieve optimal health through developing healthy lifestyle habits that are sustainable in the long-term. Natasha holds Master’s degrees in both Nutrition and Education from the University of Sydney in Australia, where she grew up. She is also a certified personal trainer, group fitness and yoga instructor.
Stephanie is a Registered Dietitian, an avid cook creating healthy plant-based recipes for friends and family. She holds degrees in both Business Administration and Dietetics, with graduate studies from Texas State University. Realizing her passion for food and nutrition after a six-year career in marketing and event management, Stephanie is excited to incorporate her business background with her love for nutrition.
Dr. Lauryn Lax
Dr. Lauryn Lax is a functional Medicine Practitioner, Nutritionist, Occupational Therapist and health journalist, with more than 20 years of clinical experience. Dr. Lauryn is the author of 7 books and has been featured in publications such as: Oxygen Magazine, Women's Health, Paleo Magazine, Breaking Muscle, CrossFit Inc, USA Today, ABC and CBS News.