CRAFTY COUNTER IS USHERING IN A NEW ERA OF PLANT-BASED WHOLE FOODS.
Our Purpose
Our purpose is to create fun, plant-based products that are mindful of our bodiesand the planet. We do this by utilizing whole food ingredients, innovativetechnology and creative design elements.
Our Core Values
By combining the power of plants with delicious flavors and our highly imaginative sense of wunder, we give you easy ways to make mealtime a WUNDERFUL experience.
Craft Real FOod
Our North Star is to produce food that is simple, pure, and wholesome. We promise ingredients in their natural state with names you can pronounce.
Celebrate Plants
We believe that plants are incredible, nutrient-dense wonders and that plant-based eating is a pleasurable way to nourish our bodies with the diverse, delicious, world of flavors.
Include all
We believe in supporting diversity, ensuring equity, and including all.
Give where we live
We value our community and we demonstrate that by giving back a percentage of our sales and donating our foods to support local hunger relief charities.
Make an Impact
We do our part to help create conversations around our broken food system and its devastating impact on climate change. The products we create remain true to our commitment to live kindly and to leave a small footprint on the Earth.
Organizations we give back to
Who We are
We are fun and imaginative because we have found a simple way to create delicious plant-based eggs that look, feel and taste very similar to chicken eggs.
fun and imaginative with limitless potential
MINDFUL IN
OUR MISSION
Our mission is to create products that are mindful of how we nourish our bodies and in turn, mindful of how we’re impacting the environment. We are realistic and like to meet our customers where they are in their plant-based journey and invite them to be on this journey with us.
Every product we bring to the market is something that hasn’t been seen before. We’re able to innovate with no compromises because we believe that there are no boundaries. Our goal is to create products that use simple, whole food ingredients and don’t rely on extra processes to produce a great taste.
NO COMPROMISES IN OUR INNOVATION