WunderEggs win a 2022 NEXTY Award!


2022 Expo West NEXTY Award Winner

CRAFTY COUNTER Wins a 2022 Expo West NEXTY Award! 

Austin, Texas (March, 2022) – Crafty Counter is one of only 18 winners of the New Hope Network 2022 Expo West NEXTY Awards for outstanding new products in the natural products industry. WunderEggs won for Best New Meat or Dairy Alternative

NEXTY Awards are given to products that display outstanding innovation, inspiration and integrity. These products help drive the underlying goal of the natural products industry to deliver more healthful, trusted and sustainable products to consumers. 

WunderEggs was one of 100 finalists selected by a panel of natural products industry experts from nearly 1,100 nominated products and 1,500 entries across 18 categories. The award winners were announced virtually—along with the four NEXTY Editors’ Choice winners—on March 2, 2022, prior to the in-person show the following week.

"Our tiny & mighty team has worked so hard around the clock, doing more with less and pushing forward against every challenge. Recognition such as "NEXTY Awards Winner" is validation that we are on the right track, marrying purpose with meaningful products. We are incredibly grateful to the judges and the New Hope Network team." says Founder and CEO, Hema Reddy.

“We consider ourselves industry experts on the New Hope Network editorial team. Through extensive debate and deliberation, we have carefully selected 18 outstanding brands that are pushing the natural products industry towards a healthier and more sustainable future for people and planet,” says Adrienne Smith, who manages the NEXTY Awards program at New Hope Network. “To rise above more than a thousand other nominations is an incredible feat. We are incredibly excited about these products and the impact they can have on our food system. The winners of our NEXTY Awards inspire change and integrity in everything from ingredients to packaging.”

The NEXTY Awards is a biannual awards program connected to New Hope Network's in-person and digital events. They were created to recognize the pinnacle of excellence in the natural products industry, elevating impactful brands and products that inspire a healthy, sustainable future for people and planet. Learn about the NEXTY Awards at nextyawards.com.


Crafty Counter Contact: 
Rachel Dolecheck, Marketing, rachel@craftycounter.com

New Hope Network’s PR Contact:
Carrie Kocik, Public Relations, 617-694-5971, ckocik@newhope.com



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