Mar 29

WunderEggs Win The Grand Prize at Albertsons Innovation Launchpad

In a dream victory, WunderEggs snagged the first prize beating 687 national brands in a stiff competition, to take the grand prize! 🎉

The Albertsons Innovation Launchpad is a national competition that spans various health, wellness, and home cooking categories in which 687 national brands applied but only 60 finalists were selected to compete.

In a stiff competition between the 60 finalists, WunderEggs snagged the first prize. This grand prize opens up several opportunities, including expansion into new stores, direct access to Albertsons Business Ventures team and their Growth Accelerator Program to help the brand scale.

According to the judges, the brand presentation, the unique innovation, incredible traction in 12 months since launch, the product taste, and last but not least, the energy that Founder Hema Reddy's family brought to the event all made a lasting impression, leading to this enviable victory.

Crafty Counter is already in discussions with several division leaders for placement at various regions across the country, for their existing SKUs and the new SKUs in the innovation pipeline.